Play-based tools are great for:

Learning and education

Innovation and creativity

Team-building and collaboration

Problem-solving and decision-making

Personal development and self-reflection

Card decks

Board games

Physical toolkits

Digital toolkits or templates

Interactive workshop-in-a-box

They can take the form of:




Games I've designed & published:

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Cards for Couples

54 Prompts for Intimate Conversations

Games for Emotional Literacy


Empathic Wisdom Cards

When My Time Comes

An End-of-Life Conversation Game


Over 2,000 copies sold!

122% Funded on Kickstarter!

Winner of International Design Awards Gold 2022, Indigo Design Gold Award 2023, and A' Design Award Silver 2023

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Play-based tools help you scale your biz in a unique way

Why make a toolkit?

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Showcase your creativity and expertise.

Give your audience a felt experience to remember.

Establish yourself as an industry leader by making knowledge more accessible.

Attract more dream clients and opportunities that value your unique expertise.

Cast a wider net of audience and build an organic funnel.

Make your content more interactive, engaging, and impactful in the long-run.

Disovery to Concept

Starting from scratch? No problem. I'll help you create a winning game concept that aligns with your biz goals.

Concept to Prototype

Turn your conceptual ideas into functional prototypes! I'll help you draft, test, refine, and improve your design.

Prototype to Product

Your game, playtested and validated by your audience, in an actual box! Or digital.

Product to Launch

All the support you need to ensure a successful launch from strategy to delivery.

I work with clients at any stage in this process. Already have a concept or prototype? Great! Let's take it to the next level.


Not sure which stage you're at? Let's chat.

Schedule a Discovery Call
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I'll help you design, produce, and distribute your game from A-Z

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Hey there, I'm Jennifer Kumer

Your Creative Sidekick & Game Designer Extraordinaire

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I’m on a mission to partner with people changing the world to develop and launch their own play-based tools that bring important ideas to life.


I’ve been designing games my whole life, starting with a companion game for my mom’s first book. I saw how this game allowed people to immerse themselves in her message and come away transformed.


Now, I combine my expert knowledge of game mechanics, design thinking, and strategic consulting to co-create play-based tools with my clients. Together, we’ll embark on a creative journey to connect with your audience through the power of play and bring your thought-leadership to the world in a fresh, new way.

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I’m an award-winning designer with a passion for games that make the world a better place.

What my clients say:

"I'm deeply grateful to Jennifer for her beyond amazing abilities to turn content into interactive gameplay. She revolutionised my thinking around content delivery and supported me the entire way through the process. In the end we turned a book into an interactive tool which captivated my audience and brought the concepts to life. Her creative approach and seamless collaboration made the process a breeze. I highly recommend Jennifer and her play-based tools to fellow authors and consultants who want to make a lasting impact!"


- Andy Chaleff, Author & Consultant

"Jennifer is a game-changing force in the world of game design and product development. Her expertise and guidance took my prototype, 'The Motivation Kit,' from an idea to a successful product and launched it in my webshop. With her help, I not only sell the kit but also conduct workshops and training sessions. Jennifer's strategic insights and collaboration have elevated my business to new heights. If you're looking to transform your game or toolkit into a market-ready success, Jennifer is the ultimate partner you need by your side!"


- Bruno Setola, Founder of Playspace

Ready to bring something exciting into the world?

Schedule a discovery call.

Got a question? Get in touch at:

✉️ jennkumer@gmail.com

Based in Rotterdam, Netherlands


Let's Chat!
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PLAYTOOLS DESIGN © 2023. ALL RIGHTS RESERVED.

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